Big Fertilizer Cos
have polluted the soil beyond repair
Vegetables & fruits across the country are growing in chemical laden soil
Chemicals are rapidly invading the human body causing life threatening diseases starting with cancer, ending lives
An organic farmer in India hasn't yet figured out a predictable, repeatable, scalable way to grow vegetables
Push comes to shove, even organic farmers are compelled to use chemical sprays to save their dying crop
Impossible for the end customer to know whether their vegetable was grown with / without chemicals
Aggregators are ruling
the market, instead of growers
The business of fresh vegetables involves so many middlemen that by the time it reaches you, it’s impossible to know from which farm the produce actually came from
Lack of traceability & unavailability of instant testing (like what’s possible with milk today) incentivizes the middlemen to ‘mix’ organic & non-organic produce to get a higher price in the name of organic